The Broadheads Your Customers Are Asking For

Give your customers the accuracy, durability, and performance they’re looking for with SEVR—the broadhead trusted by serious bowhunters.

We at SEVR have worked tirelessly to bring SEVR to your store. Due to overwhelming interest from retailers, we have finally made it happen! We know that retailers are the backbone of the archery industry that we love, and we look forward to growing the brand and making it number one in your store!

Get Started Below.

Become a SEVR dealer

A straightforward path to get started.

Step 01

Tell us about your shop

Complete and sign the dealer-application form with your business details.

Step 02

Application review

The SEVR team reviews fit and follows up with next steps.

Step 03

Build your assortment

Work with the team to prepare your store for customers.

Start The Process

New Dealer Application

New Dealer Form

Step 1 of 6

Company

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Dealer Information

Shop Name(Required)

DBA (Doing Business As)

Shop Phone(Required)

Shop Email(Required)

Website / Social Handles

Billing Address(Required)

Street Address Address Line 2 City State / Province / Region ZIP / Postal Code

Shipping Address (If different than billing address))

Same as previous Address?

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SEVR® Dealer Credit Application

Terms & Conditions

Easton Technical Products, Inc., d/b/a SEVR ("Seller") is the sole and exclusive owner of SEVR® Broadheads. The dealer identified above ("Buyer") wishes to purchase SEVR products for resale to its customers. For that purpose, Buyer acknowledges receiving a copy of this Dealer Credit Application ("Application") and hereby applies for Seller credit.

If Seller credit is approved, Buyer agrees to abide by the following payment terms:

Payment in full for all undisputed invoices is due within thirty (30) calendar days of the invoice date.

If Buyer disputes any portion of an invoice in good faith, Buyer must notify Seller in writing within five (5) business days of invoice receipt, detailing the specific objection. Undisputed portions of an invoice remain due within thirty (30) calendar days of the invoice date.

Payments shall be made in U.S. dollars via Seller’s accepted payment methods (e.g., ACH, wire transfer, check).

Any amount not paid when due shall accrue interest at the rate of one and one-half percent (1½%) per month, or the maximum rate permitted by applicable law, whichever is less, calculated from the due date until paid in full.

Any legal action arising from this Application, including seller credit or payment disputes, will be governed by the laws of the state of Utah and must be brought exclusively in the courts located in Salt Lake County, Utah, which the parties agree have proper venue and jurisdiction.

If ownership of the Buyer's business changes — by sale, assignment, transfer, or any other means, regardless of business structure — any balance owed to Seller becomes due in full within ten (10) days of that change, regardless of individual invoice due dates.

If Seller credit is denied, Buyer agrees that all invoices shall be due upon receipt and shall be paid by Buyer in full prior to shipment of product via Seller’s accepted electronic payment methods (e.g., credit card, ACH, wire transfer). The dispute window and late penalty payment terms set forth above shall also apply.

The information on this form is provided to obtain Seller credit and is represented and warranted by Buyer to be true. Seller is authorized to contact Buyer for additional information, to contact credit references, and to verify Buyer's credit and financial history. Seller may deny this Application in its sole discretion and may terminate Buyer’s credit and cancel this Application at any time. Otherwise, this Application shall remain in place and, once signed by Buyer, an electronic copy of this form shall have the same effect as the original.

Signature(Required)

CONTINUING PERSONAL GUARANTY

FOR GOOD AND VALUABLE CONSIDERATION, including without limitation the sale and/or delivery of certain SEVR products by Easton Technical Products, Inc., d/b/a SEVR ("Seller"), to the dealer ("Buyer") identified in the attached Dealer Credit Application ("Application"), and for the purpose of inducing Seller to extend or continue to extend credit to Buyer, the undersigned guarantor and any co-guarantor ("Guarantor") does hereby fully and unconditionally guarantee and promise to pay to Seller any and all indebtedness of Buyer to Seller, whether now existing or hereafter incurred and however evidenced, including but not limited to the purchase price of all products that have been or are hereafter sold and/or delivered by Seller to Buyer together with all other charges of any kind due to Seller from Buying accordance with the terms of any purchase order, sales invoice, or other agreement (the "Indebtedness").

The liability of Guarantor hereunder shall not be affected by any change in the corporate, partnership or other business structure or status of Buyer, whether caused by death, the admission or withdrawal of any new member or partner, or any other cause whatsoever. Guarantor hereby waives notice of (1) default by Buyer; (2) revocation of any guaranty of the indebtedness given by any co-guarantor; and (3) any change in the financial status of Buyer. Guarantor shall be solely responsible for keeping itself informed of Buyer's financial status and shall not rely on Seller for any such information. Guarantor authorizes Seller, without notice to Guarantor and without affecting Guarantor's liability to (a) renew, extend, accelerate or otherwise modify the indebtedness; (b) take, enforce and release notes and/or security for the indebtedness, or any part thereof; and (c) release or discharge, in whole or in part, the liability of any co-guarantor of the indebtedness, or any part thereof. Guarantor hereby waives his or her right to require Seller to (i) proceed against any person, including Buyer or any co-guarantor, before proceeding against Guarantor; (ii) proceed against or exhaust any security for the indebtedness; or (iii) pursue any other remedy before proceeding against Guarantor. Guarantor waives any defense arising as a result of any disability or other defense of Buyer.

Any Indebtedness of Buyer now or hereby owing to Guarantor is hereby subordinated to the Indebtedness. This Continuing Personal Guaranty (Guaranty") shall continue at all times and shall not be revoked by death of Guarantor, but shall remain in full force until Seller shall have received written notice from Guarantor or his or her executor or administrator instructing Seller not to extend any further credit on the security of this Guaranty. Such notices shall not in any way relieve Guarantor from liability for any Indebtedness incurred by Buyer prior to the receipt by Seller of said written notice. A registry return receipt for said letter shall be conclusive evidence of receipt of notice of revocation by Seller. In the event that legal proceedings are instituted to enforce this Guaranty, Guarantor agrees to pay Seller, in addition to all other amounts due hereunder, all costs and expenses of such proceedings, including reasonable attorneys' fees. The liability of all persons executing this Guaranty shall be joint and several. This Guaranty shall be construed under and governed by the laws of the state of Utah and the parties agree that the courts located in the state of Utah shall have exclusive jurisdiction regarding any dispute under this Guaranty. The undersigned consents to Seller obtaining a consumer credit report on the Guarantor for the purpose of evaluating the creditworthiness of the Buyer and Guarantor in connection with this Application.

IN WITNESS WHEREOF, Guarantor has executed this Guaranty effective as of the executed Dealer Credit Application Date.

Date(Required)

Guarantor(s) Printed Name(Required)

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Guarantor(s) Home Address(Required)

Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Country

Guarantor(s) Phone(Required)

Country Phone Number

Signature of guarantor(Required)

RETAIL AGREEMENT

SEVR® Products

Easton Technical Products, Inc., d/b/a SEVR (“SEVR”) exclusively sells its SEVR®-branded archery products to retail dealers that (i) agree to be bound by this Retail Agreement (“Agreement”), (ii) share SEVR’s goal of maintaining its premium brand and reputation, and (iii) have been authorized by SEVR to purchase and resell the Products (defined below) to consumers. By submitting a purchase order to SEVR (“Order”), the retail dealer identified below (“Retailer”) agrees that such Order will be governed by this Agreement, the attached “Terms & Conditions of Sale,” and the SEVR-authorized Product price list (“Price List”), which are incorporated herein by this reference and which Retailer acknowledges having read and agreed to. ADDITIONAL OR CONFLICTING TERMS IN ANY ORDER WILL BE INVALID AND ARE HEREBY WAIVED BY RETAILER.

1. Appointment: Subject to all of the conditions set forth herein, this Agreement, when offered by SEVR and signed by Retailer, confers upon Retailer the right to purchase certain SEVR-branded archery products, as described in the Price List (“Products”) for re-sale directly to consumers within the United States (“Territory”). Retailer shall not re-sell any Products to consumers outside the Territory or fulfill any Product orders through third parties.

2. Non-Exclusive Territory: This Agreement does not confer any express or implied exclusive territorial rights to Retailer. SEVR reserves the right to appoint additional retailers from time to time in locations of its choice.

3. No Retailer Changes, Assignment: This Agreement may not be assigned by Retailer without the prior written consent of SEVR, which may be withheld in SEVR’s sole discretion. This Agreement will immediately become invalid with any change in Retailer’s location, ownership or management, or any assignment to a third party, without the written consent of SEVR.

4. Limited License: Retailer acknowledges SEVR's sole ownership of, and/or exclusive right, title and interest in and to all of SEVR’s intellectual property, including: the name “SEVR;” and all corresponding logo designs; as well as all other registered and unregistered trademarks owned by SEVR or its affiliates (collectively, “the SEVR Trademarks”); all registered and unregistered copyrights of SEVR embodied in text, graphics, photographs, and audio and video recordings, in all media (“the SEVR Copyrights”), and all registered and unregistered patents and trade secrets embodied in the Products. Subject to this Agreement and the accompanying Terms & Conditions of Sale, SEVR hereby grants Retailer a limited, non-exclusive, non-assignable, right during the Term (defined below) to use the SEVR Trademarks and SEVR Copyrights for the sole purpose of reselling Products to consumers in the Territory in accordance herewith. Retailer will comply with SEVR’s trademark and copyright use guidelines and instructions, which SEVR may provide from time to time. Retailer will not reverse engineer or disassemble the Products and will not take any action that will materially damage SEVR’s intellectual property rights or the goodwill of SEVR and/or the Products.

5. Limitation of Remedies: Retailer’s sole and exclusive remedies against SEVR, whether for breach of contract, warranty, tort, or otherwise in connection with the sales of the Products will be the repair or replacement (at SEVR’s election) of defective or nonconforming Products. These limitations shall apply regardless of whether the legal theory of liability for damages arises under contract, tort (including negligence and strict liability), or any other theory. No other remedies, including without limitation, incidental, consequential, exemplary or punitive damages, lost profits, lost sales, or other of Retailer’s costs or losses shall be available to Retailer. Any action brought by Retailer must be commenced within one (1) year from the earlier of the date of the date of delivery of the Products or the date of the Order giving rise to the claim.

6. Limitation of Warranties: Except as expressly set forth in the Price Lists, there are no other warranties with respect to any Products. SEVR EXPRESSLY DISCLAIMS ALL REPRESENTATIONS AND WARRANTIES, EXPRESS AND IMPLIED, INCLUDING THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE AND NONINFRINGEMENT.

7. Indemnification: Retailer will indemnify and hold harmless SEVR, its affiliates and its and their respective owners, officers, directors, employees, representatives and agents, against all claims or causes of action arising out of or involving: (i) Retailer’s alleged failure to comply with any obligation assumed by this Agreement, (ii) Retailer’s alleged negligent or improper repair, maintenance, or servicing of new or used Products, (iii) Retailer’s alleged breach of any contract or warranty other than that provided by SEVR pursuant to this Agreement, (iv) Retailer’s alleged misleading statements, misrepresentations, or deceptive or unfair trade practices, or, (v) any modification or alteration made by or on behalf of Retailer to any Product, excluding those made pursuant to the express instruction of SEVR.

8. Term: This Agreement will be in effect from the date of acceptance by SEVR and continue until September 30th (“Term”); provided, however that the Term will automatically renew for successive periods of one (1) year each unless either party informs the other of its intention not to renew this Agreement, or unless this Agreement is otherwise terminated as provided in Section 9 (Termination) below.

9. Termination/Effect: Either party may terminate this Agreement at any time, with or without cause, upon providing fifteen (15) days’ prior written notice to the other party. Expiration or Termination of this Agreement will not release either party from any liability or obligation which has already accrued. Retailer’s obligations in Sections 7 and 12 herein shall survive expiration or termination.

10. Modification: SEVR may at any time, and in its sole discretion, modify the Terms & Conditions of Sale and/or its Price Lists. Each Order will be governed by the Terms & Conditions of Sale in effect at the time Retailer submits its Order. Accordingly, Retailer will review the then-current version of the Terms & Conditions of Sale before placing each Order. Any modifications to this Agreement by Retailer will only be effective when documented in a written instrument signed by authorized representatives of both Retailer and SEVR.

11. Severability, Waiver, Construction: If a court determines that any provision of the Agreement is invalid or unenforceable, that determination will not affect any other provision of the Agreement. A party's waiver of any right related to this Agreement on one occasion will not waive any other right or constitute a continuing waiver. Retailer has had the opportunity to consult legal counsel regarding this Agreement; therefore, no rule of construction or interpretation that disfavors SEVR or that favors Retailer will apply to its interpretation.

12. Attorney’s Fees, Governing Law, Forum: Retailer will pay all costs, collection agency fees, expenses, reasonable attorney fees incurred by SEVR in connection with the collection of any past due sums. This Agreement, and all disputes arising hereunder, will be governed by the laws of the state of Utah, without regard to principles of conflicts of laws. Any disputes arising under this Agreement shall be heard in a state or federal court having proper jurisdiction in Salt Lake City, Utah. In the event any legal action arises relating to this Agreement, the prevailing party shall be entitled to recover its reasonable attorneys' fees, expenses, and court costs. The UNITED NATIONS CONVENTION ON CONTRACTS FOR THE INTERNATIONAL SALE OF GOODS SHALL NOT APPLY. Retailer irrevocably consents to the exclusive jurisdiction of the state and federal courts located in the state of Utah in connection with all actions arising out of or in connection with this Agreement and waives any objections that such venue is an inconvenient forum. Retailer will not initiate an action against SEVR in any other jurisdiction.

13. Relationship: The relationship of SEVR and Retailer established by this Agreement is that of vendor-purchaser and nothing contained herein shall be construed to create a partnership, joint venture or any other relationship. Retailer has no authority to bind SEVR in any manner whatsoever.

14. Entire Agreement: This Agreement, which includes the accompanying Terms & Conditions of Sale and the Price Lists, contains the entire agreement and understanding between the parties with respect to its subject matter and supersedes prior and contemporaneous oral and written agreements, commitments and understandings concerning that subject matter.

Name(Required)

First Last

State Resale Tax #

Retailer Name Acct. #

Address(Required)

Same as billing address address?

Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Country

Official Signature Date

Retailer Authorized Signature Date

Signature(Required)

TERMS & CONDITIONS OF SALE

EFFECTIVE JULY 1, 2026

SEVR has invested heavily in and has a compelling interest in promoting the premium image of the Products and their brand. SEVR believes that its interests are best served by offering Products through Retailers who provide customer-friendly service and knowledgeable technical support, who carry appropriate Product inventory, and who aggressively promote the features, benefits and premium image of the Products and their brands. Therefore, in its sole discretion and at any time, SEVR may stop accepting Orders from a Retailer and/or may otherwise restrict the distribution of Products to a Retailer. In addition, SEVR may unilaterally determine that it is in its best interest to terminate the Retail Agreement for SEVR Products (“Retailer Agreement”) in accordance with the terms of that Agreement.

Capitalized terms not otherwise defined herein shall have the meaning set forth in the Retailer Agreement.

1. RETAILER REQUIREMENTS.

1.1 Retailer Competency. Retailer will train and provide knowledgeable sales and service personnel (“Personnel”) so that all Products will be sold with (i) the expertise necessary to insure proper matching and sizing of Products, and (ii) proper instruction on the safe operating parameters and maintenance of Products and all associated accessories.

Retailer and its Personnel will carefully read and maintain a working knowledge of all SEVR safety warnings. Retailer and its Personnel will also carefully read and be aware at all times of the current SEVR Price List.

Retailer agrees to provide all applicable Product documentation and support material to consumer at time of sale. This includes but is not limited to promotional items and any other instructions and warnings for safe and proper use of the Product. Additionally, Retailer will direct all consumers to www.SEVRbroadheads.com for additional information on the safe and proper use of the Products.

2. TRADEMARK AND COPYRIGHT GUIDELINES AND INSTRUCTIONS.

2.1 License. By signing the Retailer Agreement, Retailer has received a limited, non-assignable, right to use all SEVR Trademarks that involve the SEVR brand according to SEVR’s instructions and supervision, and according to the restrictions set forth herein. Under the Retailer Agreement, SEVR further grants Retailer a limited, non-assignable right to use the SEVR Copyrights that involve the SEVR brand according to SEVR’s instructions and supervision and according to the restrictions set forth herein. NOTHING CONTAINED IN THE TRADEMARK AND COPYRIGHT LICENSE AUTHORIZES THE RETAILER TO PRODUCE PRODUCTS WITH ANY SEVR TRADEMARK OR COPYRIGHT ON THAT PRODUCT.

2.2 Goodwill. Retailer acknowledges that the SEVR Trademarks provide substantial goodwill and will not use or display the SEVR Trademarks in a manner that would disparage or damage them. In addition, Retailer will not represent that it has any ownership in, or otherwise attempt to license, the SEVR Trademarks. All goodwill associated with Retailer’s use of the SEVR Trademarks will be owned exclusively by SEVR. Retailer will comply with SEVR’s trademark use guidelines and instructions, which SEVR may provide from time to time.

Retailer will not use any marks confusingly similar to the SEVR Trademarks or use the SEVR Trademarks in combination with other trademarks. Upon request by SEVR, Retailer will promptly submit to SEVR for its review, any materials bearing SEVR Trademarks or SEVR Copyrights. Retailer shall immediately notify SEVR in writing of any actual or potential infringement or improper use of the SEVR Trademarks or the SEVR Copyrights that come to its attention.

2.3 Non-Disparagement. Retailers will not sell or market the Products in any way that disparages or injures SEVR. Retailers will not damage to the Products or their brands and will not reconfigure any Products outside of the SEVR product factory specifications. This includes, but is not limited to, tampering with or modifying the Products or any Product Serial numbers.

Retailers shall not use any of the Products in any illegal, deceptive, undesirable or improper retail practices, including using the Products for loss leaders, bait and switch tactics, or negative selling practices.

3. GENERAL PROVISIONS.

3.1 Price List. SEVR may, in its sole discretion and at any time, change its Price List, including its Product offerings and the prices for such products. SEVR may also correct typographical or other errors in pricing and may reduce or cancel any discounts previously offered to Retailer. Each Order will be invoiced at the prices listed on the Price List at the time that Order is recorded into SEVR’s ordering system. Nothing contained herein or in the Price List shall obligate Retailer to resell Products at any particular price or on any specific terms and conditions notwithstanding any suggested retail prices published by SEVR.

3.2 Product & Program Changes. SEVR may, in its sole discretion and at any time change Products and/or programs without notice and will incur no obligation to replace, modify, or change any Products previously sold under previous programs. Retailer acknowledges that due to the uncertain availability of raw materials, vendor supply, and other items, Product orders may be cancelled or delayed by SEVR. SEVR will take reasonable steps to notify Retailers of such events.

3.3 Orders. All Orders are subject to acceptance by SEVR. The preparation of an Order by an SEVR sales representative, the submission of an Order by Retailer or its Personnel, or the acknowledgement of receipt of an Order by SEVR (“Confirmation”) shall not constitute SEVR’s acceptance of that Order. SEVR may, in its sole discretion, accept all or any part of an Order, in either case, by delivering of Products. SEVR may at any time decline to deliver Products for any reason. SEVR will in its sole discretion determine which Products shall be available to Retailer for Orders and will determine how to allocate Products among Retailer and SEVR’s other retailers.

If in its reasonable discretion, SEVR determines that substitute Products may be appropriate on certain component items (such as small parts, etc.), SEVR may ship such substitute Products to Retailer in response to any Order. Unless Retailer complies with conditions below regarding return of Products, Retailer will be deemed to have accepted substitute Products on the terms disclosed in the corresponding SEVR invoice.

SEVR may reject or cancel an Order at any time if such Order contains an incorrect price, requests Products that Retailer is not authorized to sell, or for any other reason, even if SEVR has acknowledged or confirmed that Order or has received payment for that Order. In the latter case, SEVR will either refund the payment or credit Retailer’s account, per Retailer’s instruction.

Retailer may not cancel an Order after its acceptance by SEVR. SEVR shall be entitled to accept any Order and to rely on any other written or telephonic request or notice given by a person that appears to be an employee or agent of Retailer. Each Order will be subject to and governed in all respects by (i) the terms and conditions set forth in this Agreement, and (ii) Retailer’s credit application and account agreement (if applicable).

3.4 Payment and Credit. Credit terms shall be as set forth in the SEVR Confidential Credit Application and Price Lists. No deductions shall be made from payments except as allowed according to the SEVR Price List and the other terms set forth in the Retailer Agreement and these Terms & Conditions of Sale.

3.5 Delivery, Risk of Loss, Title. SEVR will deliver Products to Retailer FCA-Free Carrier or other shipping point designated by SEVR. Title and risk of loss shall pass to Retailer upon shipping. SEVR is not responsible for any loss resulting from any delay in shipping or failure to ship.

3.6 Acceptance, Merchandise Returns. All claims for damage, errors or shortages in Products must be reported to SEVR immediately upon delivery. SEVR is not obligated to replace missing Products reported more than five (5) days after receipt of shipment. All claims shall be made in writing by Retailer within five (5) days after delivery to Retailer. Failure to timely make such claims shall constitute irrevocable acceptance of the Products and agreement that such Products fully comply with all terms and conditions of the corresponding Order. No returns will be accepted unless a timely claim has been made. Retailer will ship returns at its own expense and will retain title and risk of loss until receipt by SEVR at the return destination designated by SEVR.

3.7 MAP Policy. Retailer acknowledges that SEVR maintains a Minimum Advertised Price (“MAP”) Policy (a copy of which is attached hereto). Retailer further acknowledges that SEVR may (i) at any time, change, suspend, terminate or otherwise modify its MAP Policy, and (ii) enforce its MAP Policy as set forth therein. Notwithstanding the foregoing, nothing in the MAP Policy shall constitute an agreement between SEVR and any Retailer that the Retailer will comply with the MAP Policy.

4. INDEPENDENT BUSINESS.

Retailer and SEVR have the right to run and administer their respective businesses and activities independent from each other and in a manner that each party thinks best serves its interests. These Terms & Conditions of Sale describe the terms under which SEVR may, in its sole discretion, choose to sell products to Retailers or choose, at any time, to stop supplying products to any Retailer.

* Please Note: Products cannot be ordered until the executed Retail Agreement and State Resale License Copy are received and processed by SEVR.

END OF TERMS & CONDITIONS OF SALE

UNILATERAL POLICIES & PROGRAMS

EASTON TECHNICAL PRODUCTS, INC., D/B/A SEVR

U.S. MINIMUM ADVERTISED PRICE (MAP) POLICY

Effective July 1, 2026

Introduction

Eaton Technical Products, Inc., d/b/a SEVR (“SEVR”) has built a strong reputation and following among purchasers of SEVR® archery products. It is critical to SEVR to maintain its reputation as a supplier of high-value, prestigious archery products. SEVR also recognizes that our success is tied to the success of our dealers, resellers, mass merchants and distributors (collectively, “Retailers”). Many of our Retailers invest significant time and resources to deliver an extraordinary customer experience, including strong pre-sales infrastructure and after-sales product support. We want to protect their ability to do so, while at the same time discouraging price-based advertising that would be detrimental to our Retailers’ service and support efforts. We also want to prevent advertising that tends to cheapen or degrade the image of SEVR products in the marketplace. As a result, SEVR has unilaterally established this Minimum Advertised Price (“MAP”) Policy. This MAP Policy is non-negotiable and will not be altered for any Retailer. Nothing in this Policy shall constitute an agreement between SEVR and any Retailer that the Retailer will comply with this Policy.

Policy Statement

SEVR, in its sole discretion, reserves the right to discontinue doing business with any Retailer that advertises any product(s) covered by this MAP Policy at a price lower than the MAP or that resells to retailers that advertise any product(s) covered by this MAP Policy at a price lower than the MAP.

General Guidelines

The products covered by this MAP Policy (“MAP Products”) may be found in the SEVR price list, which includes SEVR’s authorized product offerings and the prices for such products (“Price List”). SEVR may modify the Price List from time to time in its sole discretion.

SEVR recognizes that Retailers are free to make their own decisions to advertise and sell any SEVR product at any price they choose, without consulting or advising SEVR. SEVR does not exercise control or enter into agreements regarding the actual resale price of SEVR products.

This Policy applies to advertised prices, not the price at which MAP Products are actually sold or offered for sale to an individual inside the store or over the telephone.

SEVR reserves the right to change, suspend, terminate or otherwise modify its MAP Policy from time to time, in whole or in part. Such Policy modifications will be made available on the SEVR website at http://www.SEVRbroadheads.com.

Advertising Guidelines

This MAP Policy applies to all advertisements of MAP Products in any and all media, including but not limited to coupons, mailers, inserts, magazines, catalogs, newspapers, television, radio, billboards and other public signage, as well as Internet sites, social media sites, apps, email/text promotions, or any other electronic media.

Website features such as “click for price,” automated “bounce-back” pricing e-mails, pre-formatted e-mail responses, forms and automatic price display for any items prior to being placed in a customer’s electronic “shopping cart,” and other similar features constitute “advertising “under this MAP Policy.

This Policy does not apply to price tags, sale tags, in-store advertising that is not distributed to customers, electronic shopping carts, or responses to customer inquiry (in person, by phone, or online). This Policy also does not apply to discontinued products, as announced by SEVR from time to time.

It shall not be a violation of this MAP Policy to advertise that a customer “call for price” or “e-mail for price,” or to use similar language with respect to SEVR Products, so long as no price is listed.

It shall also not be a violation of this Policy to advertise in general that the reseller has “the lowest prices” or will match or beat its competitor’s prices, or to use similar phrases.

From time to time, SEVR may offer a direct manufacturer’s rebate to customers. In such events, it shall not be a violation of this Policy to advertise the availability of the manufacturer’s rebate, provided that the advertisement includes a MAP-compliant price, the rebate amount, and the net price after manufacturer’s rebate.

This Policy also applies to any activity which SEVR determines, in its sole discretion, is designed or intended to circumvent the intent of this Policy.

Bundling Guidelines

“Bundling” or the inclusion in advertising of free or discounted products (whether made by SEVR or another manufacturer) with a product covered by the MAP Policy will violate the policy if it has the effect of discounting the advertised price of the covered product below the MAP.

Coupons, gift cards, points, or other incentives which are contingent on the purchase of a MAP Product will violate the Policy if they have the effect of discounting the advertised price of the covered product below the MAP.

Policy Enforcement

SEVR reserves the right to cancel any pending orders, restrict future orders, suspend Retailers’ account, or terminate dealership or distributorship if SEVR reasonably believes Retailer has violated the provisions of this MAP Policy or intends to violate this Policy.

If a Retailer with multiple store locations violates this Policy at any one store location, or on any associated website, SEVR will consider that to be a violation by the Retailer.

SEVR is solely responsible for determining whether a violation of this Policy has occurred, as well as determining appropriate sanctions. Waivers to this Policy may only be granted, in writing, in SEVR’s sole discretion, by SEVR’s MAP Policy Coordinator. SEVR’S SALES, MARKETING OR OTHER PERSONNEL ARE NOT AUTHORIZED TO MODIFY OR GRANT EXCEPTIONS TO THIS POLICY. All questions regarding the interpretation of this Policy must be directed to SEVR’s MAP Policy Coordinator at (801) 539-1400.

SEVR may monitor the advertised prices of Retailers, either directly or via the use of third-party agencies or tools. Third-party agencies retained by SEVR may engage in monitoring of any advertisements. If a Retailer fails to provide reasonable cooperation in any SEVR investigation regarding possible MAP violations, SEVR will consider that to be a violation of this Policy by the Retailer.

This Policy will be enforced by SEVR in its sole discretion and without notice. Retailers have no right to enforce this MAP Policy. Violations of this Policy may result in any of the aforementioned sanctions up to and including termination of our business relationship, as well as any available remedies at law.

2 BLADE BROADHEADS

4 BLADE BROADHEADS

CROSSBOW BROADHEADS

ON SALE

BROADHEADS

SEVR HD TARGET

STORAGE

APPAREL & GEAR

REPLACEMENT PARTS